Report: One-Day Workshop on Effective Sales and Marketing Strategy for Young Entrepreneurs for BBA students
Organized by:
K.L. Mehta Dayanand College for Women, Faridabad, under the aegis of Internal Quality Assurance Cell (IQAC) and All India Council for Technical Education (AICTE)
Date: February 24, 2025
Objective:
The objective of the workshop was to equip young entrepreneurs with effective sales and marketing strategies, enabling them to successfully launch and grow their ventures.
Ms. Neha, Senior Digital Marketing Trainer, and Mr. Shaqib, Area Head, Appworx Pvt. Ltd. shared their expertise and provided valuable insights on effective sales and marketing strategies.
The workshop covered various topics, including:
1. Understanding Customer Needs: Identifying target audiences and understanding their needs and preferences.
2. Developing a Unique Selling Proposition (USP): Creating a distinctive value proposition to differentiate products/services from competitors.
3. Digital Marketing Strategies: Leveraging social media, email marketing, and search engine optimization (SEO) to reach and engage with target audiences.
4. Effective Sales Techniques: Developing persuasive sales pitches and negotiating skills to close deals.
5. Measuring and Evaluating Marketing Performance: Using metrics and analytics to assess marketing effectiveness and make data-driven decisions.
Key Takeaways:
Participants gained valuable insights and practical knowledge on effective sales and marketing strategies, including:
1. Importance of understanding customer needs and preferences
2. Developing a unique value proposition to differentiate products/services
3. Leveraging digital marketing channels to reach and engage with target audiences
4. Effective sales techniques and negotiation skills
5. Measuring and evaluating marketing performance using metrics and analytics
Participants provided positive feedback, praising the workshop’s interactive and engaging format. The resource person’s expertise and experience were highly appreciated. The workshop was evaluated as highly effective in achieving its objectives.
Participants gained valuable knowledge, skills, and insights to help them develop and implement effective sales and marketing strategies. The college plans to organize similar workshops and events to support young entrepreneurs and foster entrepreneurship and innovation.
We express our sincere gratitude to Ms. Neha, Senior Digital Marketing Trainer, for sharing her expertise and providing valuable insights to the participants.
We also thank the our revered Principal ma’am Dr. Manju Dua and respected HOD ma’am Dr. Rekha Goel for their support and guidance in organizing this workshop.
Coordinator Ms. Leena Bhatia, co-convener Dr. Sakshi Goyal, Ms. Kunika Arora and Ms. Leena Gauri bought together the whole event very meticulously.
